Lets get a little controversial!
Stay with me this is worth the read and please leave your comments below…
Bloglovin’ is a platform to which you can follow and promote your favorite blogs, they have received some slack in the past for focusing a lot of their efforts in the realm of fashion blogs, the proverbial prettier, younger sister while the other blogs live in the shadow of her success not receiving as much publicity or accolades.
I appreciate all that Bloglovin’ has done but as the competition and growth of the fashion blog industry continues this billion dollar business needs diversity.
Bloglovin’ is hosting a competition with H&M to select 3 nominees for the “Breakthrough Blogger of the Year” this award is a big deal for bloggers because of the level of exposure not only from the H&M brand but Bloglovin’ is a great opportunity. As well as it is backed by 3 top bloggers, Arielle from Something Navy, Vanessa from Haute Pursuit and Geri from Because I’m Addicted.
I even have a few snapshots last weekend by the pool in an H&M swim cover…
But my problems are:
1. The competition is only open to US residents.
This is not a problem personally since I am still a US resident but I just went to Hauptbahoff in Zurich yesterday and there are 3 H&M stores on the same street literally 1 minute walking distance so why limit the opportunity when fashion blogging is a huge international business?
2. The lack of diversity is embarrassing.
It has been said before, the fashion industry has lacked diversity in all aspects from designers to models and now fashion blogging is unfortunately becoming another very predominantly white industry. While there are no statistics, Asian American bloggers like Aimee from Song of Style, her sister Dani, Nicole Warne from Gary Pepper and Margaret Zhang from Shine by Three have become well known influencers they still represent the minority of fashion bloggers of color.
The 2014 Bloglovin’ Awards did not have one single dark skin, brown skin, African American, African, Carribean or Latina represented in any of the 11 categories.
While I would be honored to win this Bloglovin competition or be recognized for my sense of style, passionate writing or hard work like so many of us would… my entry is plagued with a lot of the same doubt the fashion industry instills in anyone that does not fit an ideal mold.
Unfortunately during these heightened times of racial unrest and tense racism it is hard for me to ignore the fact that I see a lot fewer opportunities presented to fashion bloggers of color and while I think Bloglovin’ is a great platform I urge not only the organization but readers to seek more diversity.
Bloglovin’ as all bloggers and blog networks work with sponsors to put on competitions and awards, I think it may be fair to describe this opportunity as something outside of the award because ideally the awards are not influenced by sponsorships, there may be fashion bloggers with a great sense of style that do not frequent H & M and that should not be a qualifying element in a blog award. However I do think it is great that they selected a different group of bloggers with different scoring criteria and aesthetics. I think competition is great and look forward to seeing all of the entries as I visit other blogs.
Now that I got that off my chest, I decided you can’t complain from the bench, you must get in the game…
I have styled an H&M look today!
Headed down to the Museum Rietberg…
I’m wearing a simple black dress… I love to hop into H&M for the “I need something to wear tonight” panic and picked this up in Spain. You can look amazing on the go- one of the many reasons H&M is a go to store.
Rocked it with Christian Louboutin.
Of course I wondered around the scene a bit as on my Instagram and you will see a full shoot at this location in the coming week…
BTW, if you would like to enter the competition please do so here.
Bennie and I wore all H&M as well as he took the photos because we are that couple. haha.